Tuesday, August 05, 2008

More On Net Promotion

I've found myself in an odd position this last week. I'm in between projects and have some free time, so I've been messing around with the Internet. After catching up on emails and link exchanges I've begun trying various short-term promo efforts and attempting to gauge their success rates.

Here are some things I've found.

Book Trailers - Four days ago I uploaded a book trailer I made for my latest Jack Daniels novel, Fuzzy Navel. You might want to reread the original blog post (from August 1) because I just added some thoughts to it. While I wouldn't call the trailer hugely successful, it's been seen several hundred times and I've gotten several dozen favorable responses on it. The trailer cost nothing to produce, and only took about an hour to shoot and edit, and right after posting here, on my website, and on MySpace and Facebook, my Amazon numbers spiked from 50,000 to 10,000.

Let me reiterate that Amazon doesn't sell that many books, so this uptick only accounted for a few extra sales. But these were sales I didn't have prior to the trailer, and they cost me nothing but a little time.

Videos also have a lobster trap effect---a lobster pot, left in the ocean, is an eternal killing machine. Lobster crawls in to get bait, dies, becomes bait for next lobster. A video can keep killing for years. My Hermes the Bat video has had thousands of hits, and I still get email about it on a regular basis.

My question for you folks is: Should I post this video on Amazon? Too silly and unprofessional, or irreverent enough to make some new fans?

For those who've never read it, my Amazon blog is HERE. It is viewable by anyone who looks at one of my books, and videos can be uploaded.

Facebook - I've begun to approach Facebook with the same verve I approached MySpace with a few years ago. This means that every day I'm inviting a few dozen people to befriend me, I'm replying to messages and email, and I'm adding to my profile so it isn't so bare-bones.

I confess I don't really "get" a lot of the Facebook standbys, like pokes and the many little applications, which seem a lot like passing notes in grammar school. But other people seem to dig it, and as writers we need to go where the people are. Like your website, your Facebook page should be sticky. This means you have things to offer rather than things to sell, and the two main things you can offer are information and entertainment.

I'll report on Facebook again in the upcoming weeks as I play with it .

MySpace - I'm really liking MySpace lately. Back when I first joined, I bought a program called Friendblaster Pro for a few bucks, which assists in sending out Friend Requests. Then the administrators got tough on spammers and began to force Captcha codes on bulk requesters, and I tapered off.

But the fact is, even with Captcha codes, Friendblaster is still much faster than adding friends one at a time. Plus, Friendblaster can also send out messages and comments in bulk.

In The Newbie's Guide To Publishing Book, in the Internet section, I listed a few of my MySpace bulletins. A bulletin is an post that is viewable by all of your friends. I've found them to be an effective way to get the word out about upcoming events or announcements.

But I believe that bulk comments are even more effective. When you leave a comment, it appears on your friend's page, for others to read and click on. This is like placing your ad on billboards across town, as many as 500 a day (the limit MySpace allows.)

Yesterday, as an experiment, I used Friendblaster to harvest the addresses of my friends who have commented on my MySpace page. Then I used Friendblaster to post this comment on their pages:

Just stopping by to say hi.

Okay, that's a big lie. I'm really sending you this because I want you and people who look at your page to buy my books.


There. I said it. You're just a cheap promo opportunity for me. I'm even using a bot to send out hundreds of these comments rather than taking the time to contact you personally.

But I also love you. A lot. You're my very favorite MySpace friend. Really. Thank you for being you.

My latest book is Fuzzy Navel.

I sent this out to 300 people. Took about an hour of sitting in front of the computer, occasionally punching in a Captcha code. My efforts resulted in over fifty comments and emails in reply, all favorable, and another spike in my Amazon numbers.

A huge success? No. But not bad for an hour of work, which wasn't really work because I was on the computer anyway.

Pictures - My website is currently being overhauled, and I was wondering what to do about the three pages of photos I have up there. The pages take a while to load, and I believe three pages is too many--my goal is to streamline my site and make it easier to navigate. So I bounced around the net and discovered www.Slide.com.

If you want to post pictures on your site, blog, MySpace, etc. this is the easiest way to do it. It's also free.


I'm going to pop this onto my website, along with another one that features all of my book covers, plus a viewer for my Youtube videos, a few Google videos of old college movie projects, and a Guestbook, also courtesy of Slide.com. So three pages of pics becomes a single multi-media page that actually loads quicker.

If you've found any cool or effective net promo ideas or gadgets, let me know...

18 comments:

Stacey Cochran said...

Hey JA, great post as always. Love the photos.

For years, my mantra has been that TV and film is the way to bestsellerdom. And so I think developing some film editing chops is wise.

Think about the authors you know who are super-star bestsellers. I mean, the top 10 money earners of like the past two decades.

All of them have had significant television and movie exposure.

My belief?

Anything an author can do to encourage that relationship will serve them.

Speaking of which...

Have you seen my interview with another "J.A."-named author?

Would love to have you down to Raleigh for an interview sometime...

MontiLee Stormer said...

Personally, I'm dropping MySpace. Facebook isn't far behind.

MySpace is turning into one big troll pot and I'm noticing that the artists, entertainers, writers, etc. that have pages them don't maintain them. I don't want to have several hundred friends and have to wade through several thousand bulletins looking for an announcement about a siging or a new book, or a new album.

I'll use them as static pages to direct then to my website, but there is such a hassle in weeding out spambots and deleting comments. I don't want to know what I'm worth, I'm not a pet, and if I get one more vampire meme, there will be serious trouble.

I wish there was a Facebook app for people who aren't interested is filling our memes or taking quizzes. Let me post my news, comment back to a few people who have made the effort to comment on a fun wall, or whatever, and make a few friends.

I appreciate the freeness of it socail networks, but I can't spend all day cleaning those two pages up. I have my own (paid for)pages to maintain.

Fraser said...

JA, if you haven't done it yet you can add your book widget to your Facbeook profile - just proceed to the install screen via the widget's menu and click on the Facebook icon.

Anonymous said...

Joe, the venue (video) is fine, but what was the message you were trying to convey? What was the thing of substance that you gave to the people who spent a minute or so of their time? I watched the video and at the end thought, "The joke was on me."

JA Konrath said...

what was the message you were trying to convey?

The videos I've posted are there to entertain and to inform.

The book trailer is meant to illicit a smile, and perhaps a thought that if his trailer is this goofy, perhaps his books are as well.

Natalie Hatch said...

Why not create a Wiki page for Jack Daniels, you're sure to get some crossover traffic from those looking up the beverage *g*

Roman J. Martel said...

As a writer just starting out with getting my name out there, I've found MySpace to be really helpful. I started my blog there and got quite a few readers. Now that I've branched out with my blog I feel pretty good that it is appealing to readers.
I'm interested in looking into Facebook as well. Keep us posted on how that works out for you!

Anonymous said...

In virtually every case bestsellerdom comes before TV/film exposure, not afterwards. If you're not yet a bestseller, TV is not interested in you. (Except maybe for some lame public access crap that nobody watches.) Granted, if you can sell a book that gets turned into a major Hollywood film, that could put you on the list. But that's not really a goal; more a dream.

Jude Hardin said...

I got my copy of Fuzzy Navel in the mail yesterday. Thumbing through it, I counted eight separate POV characters (for those unfamiliar with the format, each chapter is headed by a time and the name of that chapter's POV character, rather than Chapter One, Chapter Two, etc.). Eight would normally seem excessive, especially for a book this size, and one would tend to think that too many cooks might spoil the thriller. But I'm sure you managed to pull it off. Would you say it's "experimental" in a way? Anyway, looking forward to diving in.

Also, I couldn't find any trade journal reviews on the Amazon page. What's up with that?

JA Konrath said...

Fuzzy Navel is in real time, has many different POVs, two of them first person. Dunno what's up with Amazon, Jude, but it was reviewed in all the usual spots.

POV and structure are there to serve the story. In Fuzzy Navel, I used them because there was a lot going on in a small amount of time, and I went wherever the action was happening.

JA Konrath said...

And speaking of my current widget addiction, at the bottom of the right column there's now a widget that shows where in the world visitors are coming from. How cool is that?

Barbara Martin said...

A writer has to make an effort to market their books in a cost effective manner. If Facebook and Myspace work for you, great. Myself, I have enough work cut out for me just posting on my blog, writing my draft bits for my work-in-progress and dealing with day to day things outside writing.

Although I like your recommendations about trailers and videos.

J.J. Hebert said...

Yeah, Friendblaster Pro is great for a few months. Until enough people mark your comments as spam and then MySpace decides to "suspend" your account. Be careful, JA, using bots is a violation of MySpaces' terms and conditions, and they do not ask before suspending accounts. I should know. It happened to me. By the way, I was one of the users lucky enough to receive one of your promotional comments. In fact, the comment led me here. So, yeah, I guess it worked!

JA Konrath said...

Welcome, JJ.

I use Friendblaster in moderation. So far, two years and no banning. :)

sexy said...

情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情趣,情趣,情趣,情趣,A片,視訊聊天室,聊天室,視訊,視訊聊天室,080苗栗人聊天室,上班族聊天室,成人聊天室,中部人聊天室,一夜情聊天室,情色聊天室,視訊交友網,A片,A片,A片,A片A片,A片

免費A片,AV女優,美女視訊,情色交友,免費AV,色情網站,辣妹視訊,美女交友,色情影片,成人影片,成人網站,A片,H漫,18成人,成人圖片,成人漫畫,情色網,日本A片,免費A片下載,性愛

A片,色情,成人,做愛,情色文學,A片下載,色情遊戲,色情影片,色情聊天室,情色電影,免費視訊,免費視訊聊天,免費視訊聊天室,一葉情貼圖片區,情色,情色視訊,免費成人影片,視訊交友,視訊聊天,視訊聊天室,言情小說,愛情小說,AIO,AV片,A漫,avdvd,聊天室,自拍,情色論壇,視訊美女,AV成人網,色情A片,SEX,成人論壇

情趣用品,A片,免費A片,AV女優,美女視訊,情色交友,色情網站,免費AV,辣妹視訊,美女交友,色情影片,成人網站,H漫,18成人,成人圖片,成人漫畫,成人影片,情色網


情趣用品,A片,免費A片,日本A片,A片下載,線上A片,成人電影,嘟嘟成人網,成人,成人貼圖,成人交友,成人圖片,18成人,成人小說,成人圖片區,微風成人區,成人文章,成人影城,情色,情色貼圖,色情聊天室,情色視訊,情色文學,色情小說,情色小說,臺灣情色網,色情,情色電影,色情遊戲,嘟嘟情人色網,麗的色遊戲,情色論壇,色情網站,一葉情貼圖片區,做愛,性愛,美女視訊,辣妹視訊,視訊聊天室,視訊交友網,免費視訊聊天,美女交友,做愛影片

av,情趣用品,a片,成人電影,微風成人,嘟嘟成人網,成人,成人貼圖,成人交友,成人圖片,18成人,成人小說,成人圖片區,成人文章,成人影城,愛情公寓,情色,情色貼圖,色情聊天室,情色視訊,情色文學,色情小說,情色小說,色情,寄情築園小遊戲,情色電影,aio,av女優,AV,免費A片,日本a片,美女視訊,辣妹視訊,聊天室,美女交友,成人光碟

情趣用品.A片,情色,情色貼圖,色情聊天室,情色視訊,情色文學,色情小說,情色小說,色情,寄情築園小遊戲,情色電影,色情遊戲,色情網站,聊天室,ut聊天室,豆豆聊天室,美女視訊,辣妹視訊,視訊聊天室,視訊交友網,免費視訊聊天,免費A片,日本a片,a片下載,線上a片,av女優,av,成人電影,成人,成人貼圖,成人交友,成人圖片,18成人,成人小說,成人圖片區,成人文章,成人影城,成人網站,自拍,尋夢園聊天室

said...

A片,A片,成人網站,成人漫畫,色情,情色網,情色,AV,AV女優,成人影城,成人,色情A片,日本AV,免費成人影片,成人影片,SEX,免費A片,A片下載,免費A片下載,做愛,情色A片,色情影片,H漫,A漫,18成人

a片,色情影片,情色電影,a片,色情,情色網,情色,av,av女優,成人影城,成人,色情a片,日本av,免費成人影片,成人影片,情色a片,sex,免費a片,a片下載,免費a片下載

情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣,情趣用品,情趣用品,情趣,情趣

A片,A片,A片下載,做愛,成人電影,.18成人,日本A片,情色小說,情色電影,成人影城,自拍,情色論壇,成人論壇,情色貼圖,情色,免費A片,成人,成人網站,成人圖片,AV女優,成人光碟,色情,色情影片,免費A片下載,SEX,AV,色情網站,本土自拍,性愛,成人影片,情色文學,成人文章,成人圖片區,成人貼圖

交友,AIO交友愛情館,AIO,成人交友,愛情公寓,做愛影片,做愛,性愛,微風成人區,微風成人,嘟嘟成人網,成人影片,成人,成人貼圖,18成人,成人圖片區,成人圖片,成人影城,成人小說,成人文章,成人網站,成人論壇,情色貼圖,色情貼圖,色情A片,A片,色情小說,情色小說,情色文學,寄情築園小遊戲, 情色A片,色情影片,AV女優,AV,A漫,免費A片,A片下載

清朝美女 said...

(法新社倫敦四日電) 英國情色大亨芮孟的a片下載公司昨天AV片說,芮孟日成人影片前去成人網站世,sex享壽八十二歲;色情這位身av價上億的房地產開發情色電影商,曾經在倫敦推成人網站出第一場脫衣舞表av演。

色情影片
芮孟的財產成人影片估計成人達六億五千萬英鎊(台幣將a片近四百億),由於他名下事業大多分布在倫敦夜生活區蘇活區色情成人因此擁有「蘇活情色視訊之王」日本av的稱號。
部落格

他的成人電影公司「保羅芮孟集團」旗成人網站下發行多a片種情色雜av誌,包括「Razavzav女優leavdvd」、「男性世界」以及「Mayfai情色電影r」。色情a片
a片下載
色情
芮孟情色本名傑福瑞.安東尼.奎恩,父av女優親為搬運承a片包商。芮孟十五歲離開學校,矢言要在表演事部落格業留名,起先表演讀心術,後來成為巡迴歌舞雜耍表演av女優的製作情色人。


許多評論a片成人電影認為,他把情色表演帶進主流社會,一九五九部落格年主持破天荒的脫衣舞表演,後來成人影片更靠著在蘇活區與成人光碟倫敦西區開發房地產賺得大筆財富。


有人形容芮孟是英國的海夫納,地位等同美國的「花花公子」創辦人海夫納。

元美女 said...

(法新社a倫敦二B十WE四日電) 「情色二零零七」情趣產品大產自二十三日起在色情影片倫敦的肯辛頓成人電影奧林匹亞展覽館成人影片舉行,倫敦人擺脫對性A片下載的保守態度踴躍參觀,許成人網站多穿皮衣與塑膠緊身衣的好色之徒擠進這項世界規模最大的成人生活展,估計三天展期可吸引八萬多好奇民眾參觀。

活動計畫負責色情人米里根承諾:「要搞浪漫A片、誘惑人、玩虐待,你渴望的我們都有。」

他說:「時髦的設計與華麗女裝,從吊色情飾到av女優束腹到真人大小的雕塑,是我們由今年展出的數千件產品精情色電影選出的一部分,參展產品還包括時尚服飾、貼情色電影身女用內在美、鞋子、珠寶、玩具、影片、藝術、圖書及遊戲,更不要說性愛輔具av及馬術裝備。」

參觀民眾遊覽兩百五十多個攤位AVAV女優有性感服裝、玩具及情色食品,迎合各種品味。
a片
大舞情色台上表演的是美國野蠻搖滾歌手瑪莉蓮曼森的前妻─全世界頭牌脫衣舞孃黛塔范提思成人影片,這是成人電影她今年a片下載在英國唯一一場表演。

以一九四零年代風格演出的a片黛塔范提思成人網站表演性感的天堂鳥、旋轉木馬及羽扇等舞蹈。

參展攤情色位有的推廣情趣用品,有的公開展示人體藝術和人體雕塑,也有情色藝術家工會成員提供建議。